Which food product failure reportedly cost Coca-Cola Company nearly $1 billion in the 1980s?

Even the biggest food companies sometimes make costly product development mistakes. This trivia question explores one of the most expensive product failures in food industry history. Test your knowledge about a legendary product launch that seemed promising but quickly became a cautionary tale in food marketing classrooms worldwide.

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• New Coke
• Coca-Cola BlaK (coffee-flavored cola)
• Coca-Cola C2 (half-calorie cola)
• OK Soda (transparent cola targeting Gen X)

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