Which film franchise holds the record for the highest merchandise sales of all time, with over $42 billion in revenue from licensed products?

Product development in the film industry extends far beyond the screen! Major studios carefully plan merchandise releases to coincide with blockbuster premieres, often generating more revenue than the films themselves. This strategy of product development requires close collaboration between filmmakers, marketers, and manufacturers months or years before a film's release. Test your knowledge about this crucial but often overlooked aspect of the entertainment business!

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