Which pharmaceutical company launched the first FDA-approved prescription drug mobile app that allowed patients to order refills, track medication usage, and receive personalized adherence reminders?

The healthcare and pharmaceutical industries have embraced digital marketing strategies to reach healthcare providers and patients. This poll tests your knowledge of a groundbreaking digital marketing initiative that changed how prescription medications are promoted to consumers in the United States.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Pfizer with their PillMinder platform (2013)
Johnson & Johnson with their Care4Today system (2012)
Novartis with their MedTracker solution (2014)
Merck with their RxConnect program (2015)