Which game company first introduced the 'season pass' model for downloadable content (DLC), revolutionizing gaming revenue models and player retention strategies?

The gaming industry has pioneered some of the most innovative marketing strategies in digital entertainment. From viral campaigns to unique loyalty programs, game publishers and developers have found creative ways to build communities and drive engagement. Test your knowledge about a groundbreaking marketing strategy that changed how games connect with players and build brand loyalty.

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• Rockstar Games with Grand Theft Auto IV in 2008
• Epic Games with Fortnite in 2017
• Bethesda Softworks with Fallout 3 in 2009
• Electronic Arts with FIFA 13 in 2012

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