Which streaming service first transitioned from DVD rentals to offering original content production, fundamentally changing the film & TV retail model?

The film and television landscape has been dramatically transformed by streaming services. What was once a industry dominated by movie theaters and cable TV has evolved into an on-demand digital experience. This shift represents one of the most significant retail transformations in entertainment history, changing how content is produced, distributed, and consumed. Test your knowledge about this pivotal moment in media retail history!

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Netflix, with 'House of Cards' in 2013, marking the first major streaming-exclusive series from a non-traditional network
Amazon Prime Video, with 'Alpha House' in 2011, leveraging their existing e-commerce platform to enter content production
Hulu, with 'The Morning After' in 2011, using their joint network ownership to pioneer original streaming content
HBO GO, with 'Game of Thrones' in 2011, transitioning their premium cable content to a streaming-first model