Which point-of-sale innovation fundamentally transformed movie ticket purchases in North American theaters during the early 2010s?

The film industry has embraced technological innovation not just on screen but also in how movies are marketed and sold to audiences. Modern point-of-sale systems have revolutionized how theaters operate, collect customer data, and enhance the moviegoing experience. This trivia question explores a significant technological shift that changed how movie tickets are purchased and distributed in North America.

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The introduction of Fandango and similar online ticketing platforms with mobile scanning capabilities
The implementation of RFID-enabled membership cards for major theater chains
The adoption of blockchain-based ticketing systems to prevent scalping
The integration of facial recognition software at theater kiosks for personalized recommendations