Which digital marketing technique revolutionized book launches by creating pre-release excitement and is credited with helping launch several bestsellers including Andy Weir's 'The Martian'?

In today's digital age, book launches have evolved dramatically from traditional bookstore signings to sophisticated multi-platform marketing campaigns. Publishers and authors now employ strategic digital marketing techniques to maximize a book's reach and sales potential. This trivia question explores an innovative marketing strategy that has transformed how literary works capture attention in an increasingly crowded marketplace.

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Serialized chapter releases on author platforms
Interactive AR book covers that animate when scanned
Pre-release of partial manuscripts on Wattpad or similar platforms
24-hour social media blackout followed by synchronized influencer reveals