Which famous conservation organization was the first to pioneer the concept of 'species sponsorship' through its symbolic adoption program, allowing consumers to 'adopt' endangered animals?

The World Wildlife Fund (WWF) is one of the most recognizable conservation organizations globally, but how well do you know its iconic brand identity? This poll tests your knowledge of one of the most successful conservation branding stories in history - a perfect blend of effective visual design and mission-focused messaging that has helped protect endangered species worldwide since 1961.

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World Wildlife Fund (WWF)
The Nature Conservancy
Conservation International
National Wildlife Federation