Which famous tagline, created by Doubleday in 1974, is credited with helping 'Jaws' by Peter Benchley become one of the first modern literary blockbusters?

The publishing industry has created some of the most memorable marketing campaigns in retail history. From catchy taglines to innovative strategies, publishers have found creative ways to turn books into bestsellers and authors into household names. Test your knowledge about the famous marketing strategies that helped propel literary works to extraordinary commercial success.

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• "You'll never go in the water again."
• "Just when you thought it was safe..."
• "The novel that terrified millions."
• "Terror comes from the deep."

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