Which innovative product launch strategy did Mammoth Biosciences use to successfully commercialize their CRISPR technology in 2019?

The gene-editing technology CRISPR-Cas9 represents one of the most significant scientific breakthroughs of the 21st century. When this revolutionary technology moved from academic labs to commercial applications, one company's product launch strategy helped establish it as the market leader. Test your knowledge about how this groundbreaking scientific tool was introduced to researchers worldwide.

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They offered a 'try before you buy' program allowing research labs to use their CRISPR tools free for 30 days before purchasing
They pioneered the 'CRISPR-as-a-Service' model, where labs could submit samples and receive edited cells without purchasing equipment
They launched an open-access platform for CRISPR diagnostics while patenting specific applications, creating both community goodwill and revenue streams
They created a subscription box service delivering monthly CRISPR components and protocols tailored to each lab's research focus