Which religious organization first popularized the slogan 'What Would Jesus Do?' (WWJD) as a major marketing phenomenon in the 1990s?

Religious organizations and spiritual movements have long used marketing techniques to spread their messages. From ancient temples to modern megachurches, branding has played a crucial role in religious outreach. This trivia question explores how one prominent spiritual organization crafted a slogan that transcended its religious origins to become part of everyday language. Test your knowledge of the fascinating intersection between faith traditions and brand messaging!

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Zondervan Publishing (Christian publishing company)
The Vatican's Evangelization Office
Promise Keepers (men's Christian organization)
Hillsong Church