Which customer loyalty innovation, first introduced in the late 19th century, is considered the pioneer of modern loyalty marketing and led customers to collect stamps to exchange for merchandise?

In the vast landscape of retail history, certain innovations fundamentally transformed how businesses retain customers. Before modern loyalty programs, companies had to be creative in building brand recognition and customer retention. This trivia question focuses on one of the earliest and most successful customer loyalty innovations that helped shape modern retail practices. Test your knowledge about the historical foundations of customer loyalty strategies that modern brands still draw inspiration from today.

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S&H Green Stamps, introduced by the Sperry & Hutchinson Company in 1896
Betty Crocker Points, introduced by General Mills in 1878
Cracker Jack prizes, first included in boxes in 1883
Montgomery Ward Reward Tokens, launched in 1890