Which major food brand successfully reversed declining sales by completely rebranding their product as a health-conscious option with a new recipe, packaging, and marketing campaign focused on natural ingredients in 2015?

Brand strategy in the food industry involves careful positioning, identity development, and emotional connections with consumers. Companies must navigate changing food trends while maintaining their core values. How well do you know the strategic decisions behind some of the food industry's most successful brand pivots? Test your knowledge of food brand strategy with this challenging question!

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Lean Cuisine (rebranded from diet food to 'modern eating wellness')
Domino's Pizza (rebranded with their 'Pizza Turnaround' campaign)
Taco Bell (introduced their 'Cantina' health-focused menu line)
Kraft Macaroni & Cheese (removed artificial ingredients and dyes)