Which beverage brand's collaboration with The Weeknd in 2023 led to a limited edition 'Taste of Stardom' product and broke company records for highest engagement on a partnership launch?

The music industry has seen some groundbreaking brand collaborations that have redefined marketing in the entertainment space. These partnerships between musicians and major brands have created iconic campaigns, launched innovative products, and generated millions in revenue. How well do you know the history of these strategic alliances that changed both the music and marketing landscapes? Test your knowledge of music brand partnerships that made history!

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Pepsi
Monster Energy
Coca-Cola Starlight
Red Bull