Which innovative retail marketing technique first allowed consumers to trace the exact origin of natural products like honey, coffee beans, and timber through their smartphone?

The natural products industry has evolved dramatically in its marketing approaches. From sustainable packaging to ethical sourcing claims, brands in this space must navigate unique challenges to connect with eco-conscious consumers. This trivia tests your knowledge about a specific marketing innovation that revolutionized how natural products are promoted and perceived in retail environments.

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Blockchain-based QR code traceability
Augmented reality forest tours
NFC (Near Field Communication) plant passport tags
GPS-linked product storytelling