Which linguistic device is primarily responsible for making Nike's 'Just Do It' slogan so effective and memorable in product marketing?

The intersection of linguistics and marketing creates some of the most memorable advertising slogans in history. Behind these catchy phrases are deliberate linguistic techniques that make them stick in our minds and influence consumer behavior. This poll tests your knowledge about how language science shapes successful product messaging and branding strategies. Can you identify the linguistic phenomenon that drives one of the most successful slogan structures in advertising history?

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Imperative mood (direct command form)
Alliteration (repetition of initial consonant sounds)
Euphemism (substituting a mild expression for a harsh one)
Synecdoche (using part of something to refer to the whole)