Which athlete signed what was considered the most innovative endorsement deal of its time by receiving equity instead of just a flat fee, a decision that ultimately netted them over $1 billion?

Athletic endorsements have become a cornerstone of sports marketing, with brands competing for star power to boost their products. The right partnership between athlete and brand can create iconic campaigns that transcend generations and dramatically impact market share. Test your knowledge about some of the most lucrative and influential endorsement deals in sports history!

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• LeBron James with Beats Electronics
• Tiger Woods with Nike Golf
• Michael Jordan with Nike's Air Jordan
• Serena Williams with Gatorade

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