Which product launch failure reportedly cost its company nearly $1 billion in losses and is considered one of the most expensive product flops in business history?

Product launches can make or break a company's future. While successful launches like the iPhone revolutionized industries, failed launches have cost companies billions in losses. This poll explores one of the most expensive product launch failures in business history - a cautionary tale of market research gone wrong, consumer psychology misunderstood, and corporate hubris with devastating financial consequences.

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Amazon Fire Phone (2014)
New Coke (1985)
Ford Edsel (1957)
Microsoft Windows Vista (2007)