Which mathematics textbook publisher pioneered the 'orange branding' strategy in the 1990s that led to a 47% increase in college adoption rates?

The mathematics textbook industry represents a significant portion of educational publishing, with unique marketing strategies and brand recognition patterns. Publishers compete intensely for adoption by educational institutions and individual consumers. This poll tests your knowledge about the market positioning and retail strategies of major mathematics textbook publishers.

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Pearson Education
Springer Mathematics
Key Curriculum Press
McGraw-Hill Education