Which gaming company first introduced a cross-platform virtual marketplace with real-time 3D product customization and social shopping features that influenced retail customer experience design across the industry?

In the rapidly evolving gaming and virtual worlds industry, innovative retail customer experiences are transforming how players interact with brands. From in-game stores to virtual malls, gaming platforms have pioneered new approaches to digital retail that blend entertainment with commerce. Test your knowledge about how major gaming companies have revolutionized virtual shopping experiences and set new standards for digital retail customer engagement.

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Epic Games (with Fortnite's Item Shop in 2018)
Roblox Corporation (with Robux Marketplace in 2017)
Valve Corporation (with Steam Market in 2012)
Nintendo (with Mii Maker Store in 2019)