Which innovative retail strategy did 'Hamilton' pioneer that has since been widely adopted by other Broadway productions?

Broadway shows and performing arts venues have transformed how they approach merchandise sales and customer experience in recent years. What began as simple souvenir stands has evolved into sophisticated retail operations that enhance the theatrical experience and generate significant revenue. This poll tests your knowledge of modern performing arts retail strategies that have revolutionized how audiences engage with productions beyond the stage.

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Creating merchandise 'pop-up' experiences in other cities months before the touring production arrives
Selling exclusive merchandise only during intermission to create artificial scarcity
Eliminating physical merchandise in favor of digital collectibles and NFTs
Requiring audience members to pre-order merchandise when purchasing show tickets