Which pharmaceutical product was recalled in 2004 after being linked to approximately 27,000 heart attacks and sudden cardiac deaths, resulting in one of the largest retail failures in medical history?

The pharmaceutical industry has seen some spectacular retail failures that changed how medications are developed, marketed, and sold. This poll tests your knowledge of one of the most notorious product recalls in medical history that cost a company billions in lost revenue and damaged consumer trust. Understanding these failures helps product managers and marketers in the medical field avoid similar pitfalls in their own product lifecycles.

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Vioxx (rofecoxib)
Thalidomide
Fen-Phen (fenfluramine/phentermine)
Baycol (cerivastatin)