Which Broadway musical pioneered the strategy of using a signature visual icon as its primary branding element, leading to unprecedented merchandise sales and global brand recognition?

The performing arts industry relies heavily on effective branding to attract audiences and differentiate productions. From iconic logos to memorable taglines, theatrical branding strategies have evolved significantly over the years, especially as productions compete for audience attention in a digital world. This trivia question explores how one of Broadway's most successful productions revolutionized performing arts branding and audience engagement. Test your knowledge about theatrical marketing innovations!

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The Lion King (mask/sun logo)
Phantom of the Opera (mask and rose)
Wicked (silhouette of Elphaba)
Hamilton (star with silhouette)