Which retail company pioneered the use of computerized mapping and demographic analysis for store location planning in the 1960s, creating the first major retail geography department?

The intersection of geography and retail has transformed how businesses understand their markets. Before advanced GIS systems and digital mapping, one iconic retail company revolutionized location intelligence in the 1960s by creating detailed demographic maps to guide their expansion strategy. This innovation fundamentally changed how retailers approach site selection and market analysis. Test your knowledge about this pivotal moment in retail geography history!

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Sears, Roebuck and Co.
J.C. Penney
Walmart
McDonald's