Which Broadway show pioneered the use of viral marketing with an innovative 'Rent Lottery' system that offered front-row tickets for just $20, creating lines around the block and unprecedented buzz?

The performing arts industry has seen some remarkable marketing campaigns that transformed shows into cultural phenomena. From Broadway blockbusters to dance company revivals, innovative advertising has played a crucial role in filling theater seats. This trivia question focuses on one of the most successful and revolutionary marketing strategies that changed how performing arts productions are promoted to mainstream audiences.

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