Which sports retailer was the first to launch a mobile app with augmented reality that lets customers virtually try on shoes by pointing their phone at their feet?

The sports retail landscape has been revolutionized by digital transformation initiatives in recent years. Major athletic brands and retailers have invested billions in creating seamless omnichannel experiences, leveraging data analytics, and developing innovative shopping technologies. Test your knowledge about which sports retail giant made a particularly groundbreaking technological move that changed the industry forever!

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Nike, with their Nike Fit technology in 2019
Adidas, with their Adidas Virtual Try-On platform in 2018
Under Armour, with their UA FitFinder system in 2020
Puma, with their Puma Fit AR technology in 2017