Which renowned architectural firm underwent a controversial rebrand in 2015, replacing their 38-year-old logo with a minimalist all-lowercase wordmark that sparked debate throughout the design community?

How well do you know the evolution of iconic architectural firm logos? In the competitive world of architecture, a firm's logo serves as a crucial visual identity that communicates design philosophy, professionalism, and brand values. This trivia question focuses on a significant logo redesign that made waves in the architectural community. Test your knowledge of how architectural firms represent themselves visually in the marketplace!

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