Which global beverage brand's iconic holiday advertising campaign was inspired by traditional Nordic folklore and significantly transformed the modern image of Santa Claus?

Brand storytelling that incorporates cultural traditions has become an effective way for companies to connect with consumers on a deeper level. Many successful brands have leveraged cultural heritage stories, festivals, and traditional values in their marketing strategies. This poll tests your knowledge about a famous brand that masterfully integrated a traditional cultural narrative into its global identity, creating one of the most recognizable brand stories that celebrates heritage.

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Coca-Cola, whose 1930s holiday campaigns featuring a red-suited Santa were based on Nordic traditions of the gift-giving Jultomten and helped standardize Santa's modern appearance
Pepsi, whose winter campaigns in the 1940s featured traditional European folklore characters that evolved into the modern Santa figure used in their holiday marketing
Starbucks, whose holiday cups were originally designed around Nordic winter solstice traditions and eventually incorporated Santa imagery from Scandinavian folklore
Dr Pepper, whose 1950s Christmas advertisements drew from ancient Norse myths about midwinter gift-givers to create their version of Santa that influenced modern portrayals