Which innovative retail strategy did NASA use to build consumer engagement and support for the James Webb Space Telescope prior to its launch?

The James Webb Space Telescope (JWST) represents one of astronomy's most significant technological achievements and retail challenges. Before its launch, NASA and its partners needed to build public awareness and support for this $10 billion project. This poll explores how the astronomy industry approached the consumer psychology and retail experience aspects of marketing this groundbreaking scientific instrument to both scientific communities and the general public.

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Interactive store displays where customers could virtually 'build' parts of the telescope and earn discounts on astronomy products
A 'Webb Telescope Passport' program that allowed visitors at science centers to collect stamps and participate in exclusive behind-the-scenes events
Limited edition JWST-themed cryptocurrency tokens that could be exchanged for priority access to the first released images
Virtual reality headsets distributed to major electronics retailers that simulated the telescope's journey from Earth to its L2 orbit