Which company launched the first modern frequent flyer program in 1981, revolutionizing loyalty programs and inspiring retailers across industries to develop similar customer retention strategies?

Before loyalty programs became ubiquitous in retail, one innovative company pioneered a concept that would transform customer retention strategies forever. This groundbreaking program from the early 1980s established many principles still used in loyalty marketing today, including tiered rewards, partner networks, and data-driven customer insights. Test your knowledge about this pivotal moment in retail history that changed how businesses approach customer loyalty.

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American Airlines (AAdvantage)
S&H Green Stamps
Betty Crocker Points Program
Sperry & Hutchinson Trading Stamps