Which retail psychology principle explains why most airport duty-free shops place premium liquor and perfumes on the right-hand side of main passenger walkways?

Airport retail spaces generate billions in revenue annually, but their designs aren't random. They leverage sophisticated consumer psychology principles to maximize purchases during travelers' limited dwell time. From the strategic 'walk-through' paths to the calculated placement of luxury goods post-security, these layouts are meticulously engineered to influence purchasing behavior under unique conditions of time pressure, heightened emotions, and captive audiences. Test your knowledge about how transportation hubs manipulate store layouts to drive sales!

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