Which sporting goods company pioneered the 'Nike Direct' strategy that dramatically shifted the industry toward direct-to-consumer sales and reduced wholesale partnership reliance?

The sporting goods industry has seen dramatic shifts in how products reach consumers. From brick-and-mortar specialty shops to direct-to-consumer models and innovative digital experiences, sports retailers have had to evolve rapidly. This trivia question tests your knowledge about a significant retail trend that revolutionized how athletes and consumers connect with sports products.

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Nike
Adidas with their 'Own the Game' initiative
Under Armour with their 'Direct-to-Consumer Revolution' program
Puma with their 'Forever Faster' direct sales strategy