Which celebrity holds the record for the most lucrative retail partnership deal of all time, valued at over $1 billion through their collaboration with a major sportswear brand?

Beyond their fame in entertainment, celebrities have shaped the retail landscape through strategic brand partnerships. These collaborations have created some of the most successful product lines in history, sometimes transforming both the celebrity's career and the brand's market position. Test your knowledge about these influential celebrity-brand relationships that changed retail history.

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Michael Jordan with Nike (Air Jordan)
Rihanna with LVMH (Fenty)
Kanye West with Adidas (Yeezy)
Beyoncé with Topshop (Ivy Park)