Which retail giant pioneered the use of 'cannibalization mapping' to analyze how new store locations would affect existing stores in geographic proximity?

Test your knowledge about how major retailers analyze geographic data to make strategic expansion decisions. Understanding the intersection of geography and retail analytics helps businesses identify optimal locations, understand regional consumer behaviors, and maximize market penetration. This question explores an innovative approach that transformed retail location strategy.

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Walmart
IKEA
Carrefour
Tesco