Which discontinued product's revival in 2020 broke sales records after a 12-year hiatus, largely due to a strategic social media campaign featuring celebrity nostalgia from the 2000s?

In recent years, many brands have leveraged nostalgia marketing to capture consumer attention and reconnect with audiences through pop culture revivals. This strategy taps into emotional connections consumers have with brands from their past, often resulting in highly successful product launches and collaborations. How well do you understand this powerful retail psychology trend that's reshaping consumer engagement in the entertainment and lifestyle sectors?

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Dunkaroos
Crystal Pepsi
Planters Cheez Balls
Surge Soda