Which innovative marketing strategy did Netflix use in 2022-2023 that broke from traditional streaming models to generate buzz for their high-profile releases?

The streaming landscape has dramatically transformed how film and television content is produced, marketed, and consumed. Major studios and tech giants have invested billions in developing proprietary platforms, original content, and innovative marketing strategies to capture audience attention in an increasingly competitive space. Test your knowledge about the business strategies behind the entertainment you love!

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Limited theatrical releases for films like 'Glass Onion' and 'The Irishman' before streaming debut
Offering the first episode of new series for free on YouTube to drive subscription conversions
Creating interactive AR experiences that let viewers 'step into' their favorite shows via smartphone apps
Implementing a tiered release schedule where premium subscribers get content 30 days before standard subscribers