Which architectural firm revolutionized its brand identity in 2018 by launching the first carbon-neutral blueprint system that automatically calculates and offsets a building's lifetime carbon footprint?

In the architecture industry, sustainability has become a defining factor in how firms position their brands. Major architectural companies have launched innovative sustainability initiatives that have transformed both their brand identity and industry practices. Test your knowledge about one particularly groundbreaking sustainability innovation that changed an architectural brand's market position and industry influence.

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Foster + Partners with their 'Carbon Intelligence' system
Bjarke Ingels Group (BIG) with their 'Masterplanet' framework
Zaha Hadid Architects with their 'Zero-Zero' protocol
Gensler with their 'gServe' carbon calculation platform