Which wildlife conservation organization first introduced the 'adoption' program where donors could symbolically adopt an endangered animal in exchange for merchandise?

Test your knowledge about major wildlife conservation organizations and their product innovations! Many conservation groups have developed unique product lines to fund their missions. These range from branded merchandise to innovative conservation tools and sustainable products that benefit both wildlife and consumers. How well do you know the history behind these conservation-focused products?

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World Wildlife Fund (WWF), launched in 1973 as one of the first symbolic wildlife adoption programs
The Nature Conservancy, pioneered the concept in 1984 with their 'Adopt an Acre' program
National Audubon Society, created the first adoption packages in 1981 for endangered bird species
Wildlife Conservation Society, developed the program in 1976 for zoo animals at the Bronx Zoo