Which global brand successfully repositioned itself by creating a marketing campaign centered around the Japanese concept of 'Ikigai' (a reason for being) to promote their wellness products?

Test your knowledge about how global brands have positioned themselves by incorporating cultural traditions and heritage into their marketing strategies. Cultural authenticity has become increasingly important for brands seeking to connect with consumers who value tradition and heritage. This poll explores how certain brands have successfully aligned themselves with cultural practices to create unique market positions.

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Rituals Cosmetics
The Body Shop
Shiseido
L'Occitane