Which pharmaceutical marketing campaign was the first to use direct-to-consumer television advertising for a prescription medication in the US after FDA regulations changed in 1997?

In the competitive world of pharmaceutical marketing, certain campaigns have revolutionized how medications are promoted to both healthcare providers and patients. These landmark marketing strategies have not only boosted sales but also changed public perception of treatments and conditions. Test your knowledge about one of the most transformative pharmaceutical marketing campaigns in recent history!

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Claritin's 'Clear Days Ahead' campaign by Schering-Plough
Viagra's 'The Age of Confidence' campaign by Pfizer
Prozac's 'Depression: A Treatable Disease' campaign by Eli Lilly
Lipitor's 'Lower Your Numbers' campaign by Warner-Lambert/Pfizer