Which innovative digital marketing strategy first allowed Broadway audiences to experience a 'virtual preview' of performances through their smartphones before purchasing tickets?

The performing arts industry has evolved its marketing strategies dramatically in the digital age. From traditional playbills to immersive digital experiences, theaters and performance venues have had to adapt to changing audience expectations. This trivia poll tests your knowledge about a groundbreaking digital marketing technique that revolutionized how Broadway shows engage potential audiences.

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AR Playbill Integration (where printed playbills revealed 3D performance snippets when scanned)
360° Virtual Theater Tours (allowing users to explore the venue and see snippets of performances from any seat)
Social Media Costume Filters (letting users 'try on' iconic costumes from shows)
Live Streaming Preview Nights (broadcasting the first 10 minutes of opening performances)