Which Broadway musical pioneered the use of projection mapping technology in its outdoor advertising campaign, creating 3D visual effects that made characters appear to emerge from building facades?

The performing arts industry doesn't just sell shows—it sells experiences through powerful branding and marketing. From iconic logos to memorable advertising campaigns, theater productions and performing arts venues rely on sophisticated marketing strategies to fill seats. Test your knowledge about the intersection of performing arts and marketing with this challenging trivia question about a famous theatrical advertising innovation.

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Hamilton
The Lion King
Wicked
Dear Evan Hansen