Which major retailer attempted a controversial rebrand in 2011 that was abandoned after just 6 weeks due to overwhelming customer backlash?

In the ever-evolving world of retail, sometimes brands need a fresh look to stay relevant in pop culture. One major retailer made headlines in 2011 with a disastrous rebranding attempt that lasted less than two months before they reverted to their original name and logo. This infamous rebrand is now studied in marketing courses as a cautionary tale of alienating your customer base. Test your knowledge of this notorious pop culture retail moment!

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JCPenney (changing to simply 'jcp')
Gap (introducing a new minimalist logo)
Target (attempting to rebrand as 'Tarzhay')
Netflix (attempting to spin off DVD rentals as 'Qwikster')