Which celebrity entrepreneur famously applied a 'direct-to-consumer' strategy that disrupted the beauty industry by leveraging their social media following before launching in traditional retail?

Celebrity endorsements and brand partnerships can make or break product launches. The most successful celebrity entrepreneurs understand effective brand strategy and have built retail empires that transcend their original fame. Test your knowledge about which famous personalities have created the most successful product empires through strategic branding and innovative retail approaches.

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Rihanna with Fenty Beauty
Gwyneth Paltrow with Goop
Jessica Alba with The Honest Company
Kim Kardashian with KKW Beauty