Which athlete's endorsement deal is widely credited with transforming the celebrity product endorsement landscape and establishing the modern template for athlete-brand partnerships?

Before celebrity endorsements became the marketing juggernaut we know today, there were pioneering famous people who changed the landscape of product partnerships forever. This trivia tests your knowledge about groundbreaking celebrity endorsement deals that transformed how products are marketed and how much influence celebrities wield in the retail space. Do you know which historic endorsement deal revolutionized the industry?

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Michael Jordan's 1984 deal with Nike, creating the Air Jordan brand
Arnold Palmer's 1960s deal with Pennzoil motor oil
Pelé's 1970 partnership with Puma for the World Cup
Joe Namath's 1969 Noxzema shaving cream television commercials