Which innovative government public awareness campaign first utilized interactive QR codes on public transportation to connect citizens directly with real-time policy information?

Test your knowledge about groundbreaking government public awareness campaigns that utilized innovative product and marketing strategies to effectively communicate with citizens. These campaigns represent significant shifts in how government entities approach public communication, often adopting techniques from the private sector to improve engagement and effectiveness. How well do you know these landmark public communication initiatives?

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Singapore's Smart Nation initiative (2017)
UK's GOV.UK Digital Service campaign (2014)
Estonia's e-Governance promotion (2015)
Australia's Digital Transformation Office launch (2016)