Which global initiative launched in 2018 asks companies to contribute 0.5% of their media spend for ads featuring animals to wildlife conservation?

In the world of wildlife conservation, innovative product launches and partnerships can make a significant difference in funding crucial projects. Major companies often collaborate with conservation organizations through special product lines or initiatives. This trivia question focuses on one such groundbreaking partnership that changed how brands contribute to wildlife conservation through their advertising.

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The Lion's Share Fund
Wild Marketing Alliance
Animal Imagery Project
Creature Feature Fund