Which global coffee retailer deliberately chose its name and logo from Norse mythology as part of its brand positioning strategy?

Throughout retail history, mythology and folklore have been powerful sources for brand names and positioning strategies. Companies often leverage the symbolic power of ancient gods, creatures, and legends to convey specific attributes about their products. This trivia question explores how one major brand successfully used mythology in its positioning strategy, creating one of the most recognizable logos and brand identities in the world.

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Starbucks (named after a character in Moby Dick, but its logo features a two-tailed siren/mermaid from Greek mythology)
Dunkin' (originally named after the Norse god Donnar who was believed to make the best mead in Asgard)
Costa Coffee (named after the Roman goddess Costa who was said to have discovered coffee beans)
Tim Hortons (named after the Celtic folklore character Tim Horton who shared food with travelers)