Which celebrity strategically repositioned their brand after initial failure by shifting from a fashion-focused product line to beauty products, resulting in a billion-dollar retail empire?

Beyond their fame in entertainment, sports, or social media, many celebrities have leveraged their personal brand into successful retail empires. This trivia tests your knowledge about how famous personalities have positioned themselves in the retail marketplace. From strategic brand alignments to revolutionary product lines, discover how these stars translated their public image into retail success stories.

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Jessica Alba with The Honest Company
Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories