Which celebrity partnership is credited with reviving Puma's relevance in the athletic footwear market, increasing their sales by over 40% in the first year of collaboration?

In the world of retail and marketing, struggling brands often turn to celebrities to revitalize their image and appeal to new audiences. Some of these partnerships have become legendary for transforming declining brands into cultural powerhouses again. Test your knowledge about one of the most successful celebrity brand revivals in modern retail history!

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Rihanna, through her Fenty x Puma collection launched in 2015
Kanye West, through his Yeezy x Puma line introduced in 2016
Serena Williams, through her Court Victory collection in 2014
Justin Bieber, through his Puma Classics campaign in 2017